I call it 'ego analytics' — people want to know and see that they are being successful. And I always like to say that in the first 30 seconds of every product experience, every user is lazy, vain, and selfish. They want everything to be done for them; they don't want to read something; they don't feel like their time should be spent on anything new. And you have to to craft hooks that get people through that laziness, vanity, and selfishness.