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As humans, we're not wired to embark on multi-year projects; we're wired toward short-term rewards. If the average lifespan was 25 years back only a hundred years ago... then the idea of embarking on something without a foreseeable end is actually biologically not
smart.
Scott Belsky
Scott Belsky's 'Messy Middle' Concept Preaches the Value of Rewards
Scott Belsky - Focus on the First Mile
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