One of the biggest mistakes we all make as founders and leaders of products: We become not only in love with our products, but we also fall in love with our power customers, and we see the value they get, and we're always like, 'If we could just show the value that they're getting to new customers, they would try our product too.' The problem is that the new customers see that as unachievable for the 30-second moment that they're in.