Sign In
Sign In
Topics
About
Terms of Service
Privacy Policy
Cookie Policy
Contact Us
Follow us on Twitter
Sign Out
Susan Wojcicki
Susan Wojcicki
Top Moments
What separates a true north from just a direction you happen to be going is this: Will you follow it even if it hurts—even if it means you fail? If you'd rather go under than violate your first principles, you know they're guiding you
true.
Maintaining True North Is a Constant Effort for YouTube
The key to navigating uncharted territory is, if you don't have a map, use a compass. For companies, it's the same. When there is no map, use your compass—the one that points true north to your founding
principles.
Early On, Google Made Money By Following Their Compass
Right now, YouTube sees two billion active users per month. That represents about a third of users across the entire Internet. Over 50 million of those users are contributors to the
platform.
As YouTube Scaled, Moderating Content Became Challenging
Keeping true north isn't one single decision [or] one set of navigations; it's many, many micro-decisions along the way. The direction may be clear, but you'll still need to course-correct often, especially when you make a wrong
turn.
Maintaining True North Is a Constant Effort for YouTube
Defining true north for your organization, especially as it scales, gives everyone on your extended team a way to communicate and to agree on what's most
important.
Defining True North Allow Employees to Agree on What's Most Important
This is a key point and central to YouTube's true north: Not everyone is an expert, but anyone can be, and if your expertise is valued, the public and your viewer count will let you
know.
YouTube Enables Anyone to Share Their Expertise
At the time, it was unclear that Google was going to be successful because there were so many other search engines—none of which really did a good job, but it was a very crowded space. Nobody thought there was actually any money in
search.
Google's Early Motto Was 'Make Search Better'
The missions of YouTube and Google naturally aligned because both were about increasing access to the world's information. Searchable video was a huge component of
that.
There's a How-To YouTube Video for Nearly Everything
Clips
Maintaining True North Is a Constant Effort for YouTube
0:56 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
1
Share
Google Founders Larry Page & Sergey Brin Once Rented Susan Wojcicki's Garage
2:26 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
google
1
Share
Google Doesn't Mix Paid Ads With Organic Search Results
0:23 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
google
0
Share
Susan Wojcicki Almost Got a PhD & Became a Professor
0:32 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
0
Share
Why Google Decided to Display Targeted Ads
1:32 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
google
advertising
0
Share
Founded in 2005, YouTube Scaled to Billions of Users
3:10 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
0
Share
YouTube Enables Anyone to Share Their Expertise
0:51 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
0
Share
Why YouTube Shifted Their Metric Focus from Videos Clicked to Hours Watched
1:35 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
0
Share
Whatever the Subject, There's a YouTube Video Covering It
1:28 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
0
Share
As Employee #16, How Did Susan Wojcicki Capture Google's Early Users?
2:17 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
google
product
0
Share
How Susan Wojcicki Became YouTube's CEO
1:18 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
0
Share
With Only 30 Employees, Google Built Their Own Ad System
0:54 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
advertising
google
0
Share
In the Mid 2000s, Google Video & YouTube Raced to Capture the Democratized Video Market
2:25 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
google
0
Share
YouTube CEO Susan Wojcicki Grew Up in Palo Alto
0:55 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
silicon valley
0
Share
How YouTube Maintained Their True North While Growing to Massive Scale
0:56 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
0
Share
As YouTube Scaled, Moderating Content Became Challenging
3:05 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
0
Share
Why Google Purchased YouTube for $1.65 Billion
1:13 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
google
0
Share
Defining True North Allow Employees to Agree on What's Most Important
1:04 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
0
Share
Surprisingly, Early YouTube Users Enjoyed Watching Imperfect Videos
0:37 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
0
Share
Google's Early Motto Was 'Make Search Better'
1:38 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
google
0
Share
In 2005, Google Launched Google Video to Improve Search Results
0:56 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
google
0
Share
Why YouTube Updated Their Terms of Service in December 2019
2:16 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
0
Share
There's a How-To YouTube Video for Nearly Everything
0:52 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
0
Share
Companies Navigating Massive Scale Must Find & Keep True North
1:15 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
0
Share
The Milky Way & Earth's True North Point in Opposite Directions
1:32 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
0
Share
Every Object in the Solar System Has a Unique True North
2:00 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
0
Share
As CEO, Susan Wojcicki Led YouTube Through Dizzying Scale
0:45 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
0
Share
Early On, Google Made Money By Following Their Compass
1:03 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
google
0
Share
Video Ads Allow YouTubers to Monetize Content
1:23 ·
72. YouTube's
Susan Wojcicki
: How to find — and keep — true
north
view episode
play_arrow
pause
0
Share
Share a link
Gmail
Twitter
Facebook
email
Email
Whatsapp
Reddit
link
Copy Link
ms