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72. YouTube's Susan Wojcicki: How to find — and keep — true north
Masters of Scale with Reid Hoffman
Go to Podcast Page
72. YouTube's Susan Wojcicki: How to find — and keep — true north
Masters of Scale with Reid Hoffman
Go to Podcast Page
Susan Wojcicki, Reid Hoffman
·
38 Clips
·
Oct 6, 2020
72. YouTube's Susan Wojcicki: How to find — and keep — true north
Masters of Scale with Reid Hoffman
0 Clips
·
Oct 6, 2020
Top Moments
What separates a true north from just a direction you happen to be going is this: Will you follow it even if it hurts—even if it means you fail? If you'd rather go under than violate your first principles, you know they're guiding you
true.
Maintaining True North Is a Constant Effort for YouTube
The key to navigating uncharted territory is, if you don't have a map, use a compass. For companies, it's the same. When there is no map, use your compass—the one that points true north to your founding
principles.
Early On, Google Made Money By Following Their Compass
Right now, YouTube sees two billion active users per month. That represents about a third of users across the entire Internet. Over 50 million of those users are contributors to the
platform.
As YouTube Scaled, Moderating Content Became Challenging
Keeping true north isn't one single decision [or] one set of navigations; it's many, many micro-decisions along the way. The direction may be clear, but you'll still need to course-correct often, especially when you make a wrong
turn.
Maintaining True North Is a Constant Effort for YouTube
Defining true north for your organization, especially as it scales, gives everyone on your extended team a way to communicate and to agree on what's most
important.
Defining True North Allow Employees to Agree on What's Most Important
This is a key point and central to YouTube's true north: Not everyone is an expert, but anyone can be, and if your expertise is valued, the public and your viewer count will let you
know.
YouTube Enables Anyone to Share Their Expertise
At the time, it was unclear that Google was going to be successful because there were so many other search engines—none of which really did a good job, but it was a very crowded space. Nobody thought there was actually any money in
search.
Google's Early Motto Was 'Make Search Better'
The missions of YouTube and Google naturally aligned because both were about increasing access to the world's information. Searchable video was a huge component of
that.
There's a How-To YouTube Video for Nearly Everything
Intros & Ads
AD: 'Should This Exist?' Podcast
Reid Hoffman Intro
Clips
1
Founded in 2005, YouTube Scaled to Billions of Users
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2
Masters of Scale Intro
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3
AD: HubSpot
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4
Companies Navigating Massive Scale Must Find & Keep True North
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5
As CEO, Susan Wojcicki Led YouTube Through Dizzying Scale
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6
YouTube CEO Susan Wojcicki Grew Up in Palo Alto
silicon valley
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7
Susan Wojcicki Almost Got a PhD & Became a Professor
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8
Google Founders Larry Page & Sergey Brin Once Rented Susan Wojcicki's Garage
google
1
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9
Google's Early Motto Was 'Make Search Better'
google
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10
As Employee #16, How Did Susan Wojcicki Capture Google's Early Users?
google
product
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11
Early On, Google Made Money By Following Their Compass
google
0
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12
Google Doesn't Mix Paid Ads With Organic Search Results
google
0
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13
With Only 30 Employees, Google Built Their Own Ad System
advertising
google
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14
Why Google Decided to Display Targeted Ads
google
advertising
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15
Every Object in the Solar System Has a Unique True North
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16
The Milky Way & Earth's True North Point in Opposite Directions
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17
Defining True North Allow Employees to Agree on What's Most Important
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18
Reid Hoffman Interlude
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19
In 2005, Google Launched Google Video to Improve Search Results
google
0
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20
In the Mid 2000s, Google Video & YouTube Raced to Capture the Democratized Video Market
google
0
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21
Why Google Purchased YouTube for $1.65 Billion
google
0
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22
AD: HubSpot
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23
How Susan Wojcicki Became YouTube's CEO
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24
Surprisingly, Early YouTube Users Enjoyed Watching Imperfect Videos
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25
There's a How-To YouTube Video for Nearly Everything
0
Share
26
Whatever the Subject, There's a YouTube Video Covering It
0
Share
27
YouTube Enables Anyone to Share Their Expertise
0
Share
28
Video Ads Allow YouTubers to Monetize Content
0
Share
29
As YouTube Scaled, Moderating Content Became Challenging
0
Share
30
Why YouTube Shifted Their Metric Focus from Videos Clicked to Hours Watched
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31
How YouTube Maintained Their True North While Growing to Massive Scale
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32
Why YouTube Updated Their Terms of Service in December 2019
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33
Maintaining True North Is a Constant Effort for YouTube
1
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34
Reid Hoffman Outro (Part I)
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35
AD: HubSpot
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36
Reid Hoffman Outro (Part II)
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Transcripts
View Full Episode Transcript
Clips
AD: 'Should This Exist?' Podcast
Reid Hoffman Intro
Founded in 2005, YouTube Scaled to Billions of Users
Masters of Scale Intro
AD: HubSpot
Companies Navigating Massive Scale Must Find & Keep True North
As CEO, Susan Wojcicki Led YouTube Through Dizzying Scale
YouTube CEO Susan Wojcicki Grew Up in Palo Alto
Susan Wojcicki Almost Got a PhD & Became a Professor
Google Founders Larry Page & Sergey Brin Once Rented Susan Wojcicki's Garage
Google's Early Motto Was 'Make Search Better'
As Employee #16, How Did Susan Wojcicki Capture Google's Early Users?
Early On, Google Made Money By Following Their Compass
Google Doesn't Mix Paid Ads With Organic Search Results
With Only 30 Employees, Google Built Their Own Ad System
Why Google Decided to Display Targeted Ads
Every Object in the Solar System Has a Unique True North
The Milky Way & Earth's True North Point in Opposite Directions
Defining True North Allow Employees to Agree on What's Most Important
Reid Hoffman Interlude
In 2005, Google Launched Google Video to Improve Search Results
In the Mid 2000s, Google Video & YouTube Raced to Capture the Democratized Video Market
Why Google Purchased YouTube for $1.65 Billion
AD: HubSpot
How Susan Wojcicki Became YouTube's CEO
Surprisingly, Early YouTube Users Enjoyed Watching Imperfect Videos
There's a How-To YouTube Video for Nearly Everything
Whatever the Subject, There's a YouTube Video Covering It
YouTube Enables Anyone to Share Their Expertise
Video Ads Allow YouTubers to Monetize Content
As YouTube Scaled, Moderating Content Became Challenging
Why YouTube Shifted Their Metric Focus from Videos Clicked to Hours Watched
How YouTube Maintained Their True North While Growing to Massive Scale
Why YouTube Updated Their Terms of Service in December 2019
Maintaining True North Is a Constant Effort for YouTube
Reid Hoffman Outro (Part I)
AD: HubSpot
Reid Hoffman Outro (Part II)
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