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Selling by deception is harder than it looks. It feels bad to trick people into buying a product you don't believe in and they don't want. It gives selling a bad reputation. It places customer and salesperson into a zero-sum match that only one of them can win, and frequently, they both
lose.
Phil Knight
Phil Knight Once Sold Encyclopedias Door-to-Door in Hawaii
75. Nike’s Phil Knight: How to sell without selling
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