The idea here is owning Elon Musk's secret master plan as an NFT could be valuable [or] Jack's first tweet as an NFT is valuable ... You can imagine in the future that the next Elon Musk or the next Jack [Dorsey] brings their big idea into the world as a blog post that is an NFT, and supporters... crowdfund to buy that NFT from the author. And potentially, that crowdfunding is actually used to finance the creation of that big idea.