Any endeavor I face into, I ask 'How can we do things differently here?' And it's the different and it's the new and unique that gets all the attention. It's where the value floods to. It's what the talent wants to be around. It's what the money wants to invest in. The mainstream and the masses, the top of the bell curve—that's old news. The leading cutting-edge things that are different—that's where the real magic happens.