The subtitle [of 'The Practice'] is 'Ship Creative Work,' and either you do that for a living or you don't. If you don't do that for a living, good luck to you because you're a cog in a system that wants to replace you. On the other hand, if you ship creative work, ship means 'if it doesn't ship, it doesn't count;' work means you do it even when you don't feel like it; and creative is where the joy is because creative is 'no one's ever done it this way before.'