The pickup industry, by like 2009/2010, I had really, really become burnt out on just the toxicity of it. I really felt that there were kind of two strains of dating/relationship advice for men: One was, basically, promoting narcissism selfishness, power dynamics. And sure, that stuff can get you laid a lot, but it's at the expense of preventing any sort of happy or joyous long-term relationship or intimacy with any female, ever.