When Bored Apes came around, its first big addition to the NFT space was they just said, 'Let's give all the IP rights to the owner.' So, you own your ape, and the Bored Ape Yacht Club, what they retained was... they own the logo of Bored Apes. They own the Bored Ape brand, the parent brand. So, I can't go create a hoodie with this logo on it, but I can create as many hoodies as I want with my apes on them and sell them and do what I please.