What's up, everyone? This is Anthony papiano. Most of you know me as pomp. You're listening to the podcast. Simply the best podcast out there. Let's kick this thing off Joseph Papp Leon o is the founder of huddle up a new media platform that breaks down the business and money behind Sports. He also happens to be one of my younger brothers. So this episode is packed with great stories and plenty of laughs in this conversation. We discussed New Media models how Joe continues to go viral on the internet.
Yet how an NBA player turned his three hundred thousand dollar salary into a 600 million dollar net worth and many other crazy stories about the business and money behind Sports. I really enjoyed this conversation with Joe and I hope you do as well. But before we get into the episode, I want to quickly talk about our sponsors. The first is block fi I'm an investor in the business and a very happy user. They currently have three products one allows you to buy and sell crypto and their crypto exchange. The second allows you to deposit crypto and take out a u.s. Dollar loan against
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Dance on go to athletic brewing.com and use code pump 25 to get some awesome non-alcoholic beer, and then you can go and subscribe at pomp letter.com to get your education on. All right. Let's get in this episode with Joseph. I hope you guys enjoy it Anthony promptly on. Oh, he's a partner at Morgan Creek digital all opinions expressed by pomp or his guests on this podcast or solely their opinions and do not reflect the opinions of more Creek digital or Morgan Creek Capital Management. You should not treat any opinion expressed.
By pomp as a specific inducement to make a particular investment or follow a particular strategy, but only as an expression of his opinion this podcast is for informational purposes only. All right guys, bang bang. I got my brother here. That's right. We've got four brothers. There's five of us my second youngest brother Joseph here.
What's up, man? I was I was really hoping to do the intro a little bangbang.
So I got four younger brothers.
Others I'm the oldest Joseph second youngest were six years apart and I wanted him to come here. He had a big Trek he lives in the building next door and we want to talk about what's it called huddle up
huddle up the business and money behind Sports. Oh
so five weeks ago Joseph started creating content on the internet never create a piece of content on the internet ever and he is the definition of viral
right now. It might have been my first tweet five
weeks ago. All right before we get into that.
Oh, you guys know my background so Joseph pretty much had the exact same story. I had until he went to college. So we literally grew up in the same house with the same mom with same dad. Like that's how it works. We fought all the time as kids. Usually I won just cause I
was older a little bit bigger, but it's fine. He's smarter not recently. So, where'd you go to school? I went to High Point University, North Carolina. Where's that? No, okay. No. Yeah Lana High Point North Carolina right outside. We tell the
story about high point and just how
Nicholas little place that
is it's an absurd school. For those of you that don't know about it is that the campus is just unreal. It's I mean, you've been there, you know, it's
so one of the first time everyone to High Point University. What's the see Joseph there? And I think you were a senior and so, you know, I had been a really great brother because I had been there for years, but I want to go see it shouldn't have been that hard to convince him by the way
considering considering what the campus looks
like and we drove up and I
Stop by a security guard like it's like a gated campus and the guy was like, what's your name? And I was like, what's your name lady by me in? He's like, who are you here to see and I was like hot like, what? Who are you the police like I'm gonna get in trouble but long story short. It's literally like a country club is basically the what this thing looks like it's ligated. Yeah, it's cools pools outside the dorm rooms. It's got fountains everywhere. And what's the guy's name? Who runs the place
cubane need it Nieto Cuban. Yeah, this
guy what his whole theory is if you bitch
We put kids into an environment where they learn to be successful from the things that are
around them and if they're immersed in it, like if they're yeah nice buildings,
you know, basically that's what they want. And so the place is absurd literally absurd. I think I might have gotten band at some point from the campus. There's a story but we'll say that will save that other than it will maybe we'll just tell it my youngest brother showed up as a freshman and when he showed up as a freshman, they called him into the Dean's office I guess or area.
Some office Student Life. They're like, hey, man, we got questions for you about last year and he was like, I'm a freshman here last year, you know you were here and it's almost whole story and he just looks at me because now that was my oldest brother. He's in California. Good luck. They said yeah, you're Anthony right? He's like no, but good luck catching him, you know, whatever we'll get into those stories later. But alright, so you go to a high point would you
study? Yeah business. Yeah business administration just business like
Jay not business business business now business administration.
To liberal arts school. So there it was a minor in economics. But business. Yeah. Okay. And then what you do after college, I moved to New York City. All right, and we are right now that's where we are right now recording a live from New York and I got a job in finance. Yeah. Listen your you 30 think you're on the
radio maybe tomorrow. All right, so you come here start working in financial services, but the interest in sports started way before one we have
All played Sports growing up, but then what did you do as an internship over the summer during college?
So yeah my junior year of college. I worked at octagon and I Washington DC which is a sports agency. They do, you know represent athletes who do the marketing the brand Partnerships all that frat fleets. So that was kind of an extension of you know, my interest in sports and everything like that and then it just it just so happened. You know, when I got out of school that you know, I moved up here and got an opportunity and financial services. So I took that route.
Ali all right shout out will Yoder who got an octagon will now does Sports Partnerships at Instagram great guy basically watched out for Joe
took care of me Summer
make sure they didn't do anything stupid in Washington DC. But before we actually dig into any sports content, let's go down the list football team
Giants baseball team Yankees basketball team
LeBron fan
will deal with this last night favorite swimmer.
Swimmer. Phelps
best track athlete ever bolt best basketball player ever LeBron James who wins in one-on-one you were me me. Oh man, we can go swing goes out and tries to play like Bully ball down low and that when you're bigger that don't fly when you're bigger, you could bully everybody. Yeah, that's that's the approach he did.
Volleyball least you know the name of the Strand it's a going as it Go. All right, so five weeks ago you haven't ever create a piece of content ever on the internet for people who know me know that I've create a lot of content on the
internet. I was like an email at work type
guys and basically my brother's all give me a hard time. They all gave me shit all the time about the content to the point where little I got one brother who are whenever he gets mad at me. He threw his dude go back on you to use the YouTube star. That's the extent of my brother and eyes.
Relationship but Joseph out of nowhere one day sends me a medic Amber text message email whatever was probably email because email Guy and hit me with we think about this and he had basically created a sub stack and he'd written a first article but hadn't published it yet and we just went back and looked and how many subscribers did you have to to you? Me and my girl friend Lexi. So I was subscriber number three. Yeah. I think Polina was subscriber number four for there was a mystery subscriber number of
five and then he went back to and now back to floor. So it was a slow start but we figured out that it was actually the fifth subscriber was Joseph on his work email the unsubscribe from himself. So that that tells you how great the content was on day one, but what's the point or like
why why this content the the point is the business and money behind sports? Right? So, I think I think it's always interesting. Obviously you I we've always been interested in the sport side of it for sure right growing up playing different sports.
Everything like that. I think that's an easy one. And then maybe as I got older as we got older right like the business side becomes much more interesting, right the deals you start hearing about different contracts Partnerships marketing brand stuff things like that. Right? So I think there's a huge audience for that type of stuff and when you look around there's not really I mean, there's definitely people doing it but I think most people are probably either like really good at the sport side or really good at the business side and they don't do a good job, like maybe partnering the two together, right? So that's
and of where the niche I saw was and I started writing about
it and pretty much the person who like made this Niche famous was Darren Ravel. Yeah, 20 years ago. But Darren Ravel shout-out Ravel. Yeah has got a little bit older and kind of the demographic that he served on the platform's he served have kind of aged with him. It's There's an opportunity for somebody to come in and basically be the next
younger Ravel, right? Yeah Young Gun. That's Young
Gun what uh provel let's go. So before we get into any of the stories, like I said earlier Joseph has gone.
Viral on the internet viral and like Capital VI Ral viral viral like so viral that he's looking at me like a man. How come you don't go viral like me. So when we say, he's gone viral, let's see what you had one tweet thread that got eleven thousand likes on Twitter. You have one they got forty thousand likes on Twitter today. You got a tweet that's got
6,000 and and today wasn't a thread
today was so Joe has gone from non-existent on Twitter.
Five weeks ago to how many 20,000 followers
now twenty Kay a twenty
Kay a followers. Most of you listening mechon your whole life to get 20K followers. You don't have 20K followed it in five weeks. They all came from you know, we'll get to that in a second too. So not only that you got the email newsletter. He's got thousands of people that signed up on there and the whole idea is basically what you're going to keep creating content telling these stories
daily daily. Yeah. It's the the is daily. Like is that a flex? Well, you gotta say it twice.
I see people on get it, you know, I mean yours is daily, right? So you create the content but I don't tell
people daily daily by just say once yes, I'm gonna go with twice
twice daily daily. Yeah creating content everyday send it out in the morning could be anything right? You've seen. I mean you've seen him obviously for those of the subscribed it
sleep. So you break down the revenue behind leagues player contracts great investment deals you speculate on what certain teams or companies should do like pretty much anything business
and sports anything business and sports could be, you know,
Stories of great Investments where I think the space is going in the future how the NBA makes money concussion issues in the NFL. It's
not broken be anything. Listen. The reason why I wanted to come on here, so we're five weeks into this Sunday is we recording on Sunday. We're going to release it in a day or two is then to five weeks. It's like a little check-in we're going to do these periodic, but I also just wanted to kind of give you a hard time and bust your balls. So how have you gone viral on the internet? You created a threat before we get into any of the sports desk you created.
Thread that said I got twelve thousand followers in four weeks on Twitter to talk about a flex using these six principles. And what were the six
principles? Let's get there. I'm right. So one was just to be be clear about what your your audience should expect right? So you tell them the business of money behind Sports. It's right in the bayou very clear about it. That's what you're going to get when you come to my profile those those are the tweets. You can expect right?
All right. That's a good one. That's one right to was what engineer morality virality
around you didn't go viral viral. You got to be able to say
gotta go to pronounce it. Yeah around virality by rowdy
rowdy say it's five times that could be difficult.
Yeah engineer virality basically construct
tweets that have the opportunity to go
viral try to increase your chances obviously part of it is luck. Right as all you guys know, but, you know, don't be scared to ask people for retweets.
All right. Let's just address the other hello elephant in the room. So I got a lot of followers on Twitter Joseph had no followers on Twitter. Of course, he is not an idiot and he said to me hey, I'm going to start tweeting. Now your idea was this was not my idea. This was his idea was to every night. Do a thread based on what he wrote in the morning in the email. So he wrote a story in the email and then that night he would basically break it into a summit on Twitter. Yes summary. Sorry. Well, one of the first ones you did was in the first or
tweak went viral got 20,000 a second week it exploded and the way that it exploded not because it was a complete look there's luck involved was I retweeted it. I think Polina retweeted it Darrin Ravel who's got two million followers retweeted it number of people in the media and in professional sports retweeted it like it went viral right when you wrote This Thread about hey, I got twelve thousand followers in four weeks pretty much 20% of the comments were it's only
Cause you know me and
plena. Yeah, there's but the point
is the contents
good. Yeah, and some people realize that obviously right. My
favorite is who's the guy who was taking the threads and kept driving Kevin G. We're not we're not going to we're not going to give Kevin G's Twitter account Ox. I don't know if he wants that. I don't know if he listens to this but shout out Kevin. Gee, you're all over it man. I appreciate the homie. Yeah, it's he literally be were talking junk things like the bouncer of Twitter for us and he was just dropping the threads and being like, yeah, I'm sure.
Sure, I'm sure say. Oh yeah Palms got 11,000 Brothers. I'm like dude. This guy's legit. All right, so let's get into stories. What was let's do the fanatic story first, Michael Rubin and Fanatics. You just that one people loved it tells a
story. All right Fanatics a lot of listeners probably know Michael Rubin some capacities of he's a minority owner. I think the third largest owner of the Philadelphia 76ers. He prefers co-owner co-owner, whatever whatever he wants to call himself. Yeah. He's the owner. He's
got asthma
Cuban told me on my podcast. He ain't in the draft room. He in the draft room. That's for sure. But he was Courtside he sits Court cites. He actually maybe in the draft room. We don't know how to 70 sure. He could Flex his way. And yeah, she was talking about
somebody else when he said it but that's that's
true. That's how that's how Cuba determines whether you actually own a team or you're a part owner. Is he goes are they in the draft room?
Yeah. Alright. So back to the story Fanatics this game about Fanatics raise 350 million dollars the other day and series C funding and basically it was just sharing the story of what Ruben
With Fanatics, he acquired Fanatics and I think
2011 but only what was he doing before you acquired
Fanatics? Okay. He started GSI Commerce. Okay. What was that? Do you say it was a it was a Commerce facilitation business like e-commerce for online
reduce basically early to the internet and he figured out how to build e-commerce tools for the internet for the internet. Okay. So GSI commerce was like a big company. It was big company, right and he buys Fanatics you remember how much he bought it
for? I want to say like 275 something like that a couple hundred million couple hundred so I can actually been a
Down
for 15 almost 15 years by now, right? They started as a local retail shop built their way up guys were super smart on the internet to all that kind of stuff. So it was a legit business. It was a real bit.
Alright, so Ruben buys it for 275 million dollars give or take this is like 2010 2011 2011. Yeah. All right, and he integrates Fanatics into GSI Commerce from there. What artists for a
couple months? Yeah. It was later that year GSI got bought by eBay right 2.7 billion two point four two point for every key. Okay. All right, so you want to tell
You
know, I thought yeah, I'm good
with the numbers. Okay?
Okay. He's a numbers guy. I don't even how to use Excel. All right. I'm a little PowerPoint earlier today for all bro. Come on, don't lie to people on
here. Hey, that's my thing powerful.
All right. So some point two point four billion dollars eBay buys GSI Commerce in 2011 what happens
so eBay consumes the e-commerce business or the you know, the
Tools of GSI but decides that they don't they don't want the assets that are you know, non critical to their core businesses. Okay, which was Fanatics. It was a couple others la la la
there's basically e-commerce shops that were leveraging the GSI
tools that he owned that he owns a
trying to vertically integrate back in 2011, like e-commerce stores with the tools and they basis that we just want the tools like take these things back and yeah, but they sold it back to
him. They sold it back to him, but the
The funny part is they loaned him the money to buy it back.
Okay. Alright so sad. So basically Ruben buys back Fanatics rule Allah and a couple of other
assets. Yep. And then what happens The Fanatic since then so he Fanatics became you know, he just took off with it, right he went and got you know League Partnerships with all the major leagues baseball MLB NBA NFL, right? So he's the exclusive merchandise distributor of all those leaks right? So when you go to the team store, it's Fanatics get right it shipping out of his his
show.
So he basically went to the NBA and he said hey, then be a scandal all your merchandise.
I'll run the NBA Store. All right all
run the San Antonio Spurs store all run the Philadelphia 76ers.
Yep. He got Partnerships wall and and their investors to they invested money in the brain in in the company Fanatics.
And if I remember what you wrote Fanatics raised like 1.5 billion before this last round, so he's raised about 1.8 billion for it and it was recently valued at what
6.2 billion six point one six point two. Okay. So basically he
bought back fanatic.
For about 10 or 75 same thing basically what he paid what he paid for a previously for
and he's grown it down to a six plus Billion Dollar Plus billion. Yeah, and the best part is they have all those contracts run until at least 2030. So he's in a good spot. Yeah, and he owns an NBA team rezac. Oh, he's gone
area so that I don't think that they're going to screw with
now, they're not gonna screw with them. Right? Well their Equity investors to yeah, right. Damn, that's pretty good business. Yeah. I mean the their their incentives we see for a long school public there.
Yeah, that's why I raised the money. Are you raising money to go do they're going to go public.
All right. So that's a fanatic stories basically an entrepreneur built a massive business sold to eBay for 2.4 billion bought back some of the assets using eBay's money and then he basically is now scale that into a six billion dollar business. So I like forgot about my Michael Rubin do knows what he's doing highly suggest watching Michael Rubens interview on The breathitt Breakfast Club can't say that word.
You all say five times fast
not and he basically talks about his relationship with me.
Mill And Criminal Justice Reform definitely worth watching. So on the email. All right, it wasn't the most Pleasant I discovered it was three what happened next
was a junior high. Let's yeah that was probably the second most popular one junior junior Bridgeman. Yeah. What's his deal? He's a basketball player NBA player drafted in want to say 75 76. He was you know top ten pick to the Lakers got treated immediately. Okay in the Abdul-Jabbar trade you like Landing style. You'll I managed that well, he didn't I don't know if
Forced his necessarily. But yeah, yeah Shadow
Eli Eli Manning got dragged to it by the
Chargers. Yeah a force of trade immediately.
He was like, I'm not playing for yeah. I said no, you have to trade some sell me his dad had
something to do with that to the treated within minutes. Yeah. So Bridgeman got traded the Box. He's a good player. He was everyone, you know, I called my role player people were pissed off. He's a good player. He wasn't it wasn't a scrub, you know, but he wasn't role. He was a real player. He's real but he's six man. I call that a role player. How many games did he start at a he
played? What would you tell me 800
Something game? Yeah, so, you know
The the stat wasn't recorded for the first couple of years, but the guy started 50 games in his in his 12-year career. So all right, he played he played a lot of minutes but you know, these are all coming off the bench coming off this man 6 man. Yeah. So well the point of that is that he the most he ever made in his this was late 70s early 80s, right? So they weren't making 25 30 million dollars a year like they are now the most I ever made in a single year was
350,000 is that inflation adjusted or
that's actually that's actually what he made write something so 350,000 at the time.
Playing for the Clippers, right? This was like 82 83 something like that. Okay. So this guy he I mean he obviously had the knowledge to know that that money wasn't going to last him for his lot of money, right but especially at the time but it wasn't going to last him forever. He wanted to figure out what he was going to do once he was done playing. Okay. So he starts working at Wendy's in the Drive-Thru
which like yeah. There's a guy in NBA player. Who's the Sixth Man like coming off the bat like getting minutes. But yeah, he plays like 25 30 mins against the game in his Sweat and Tears the paycheck home.
Uh, yeah, he's in the den might have went to Wendy's app Wendy's drive-through. Well the
funniest comment I heard was like people were like Jordan was legit play against fast food
workers because like, I mean the joke is Jordan played against girls bully. He was fighting against fast food workers. All right, so, why was he why did he go? And so he joined the Wendy's
drive-through. He wanted to learn the business, right? He wanted to
he wanted to see this food fast
food industry, right he had an interest in it. He wanted to learn more about it and specifically Windy's he wanted to see the culture of it right? See what the deal was how it worked.
Anything like that because he knew we wanted to potentially invest. Okay, so he did that dude is due diligence. Yeah with what like with the Wendy's Out imagine. Could you imagine an NBA player doing that now? No. No, I don't think I could a single one kit. Can you
imagine especially not one getting 25 30 minutes? Can you imagine like pulling up as he like need Robinson behind the enemy on the register? I got. All right good.
So yeah, he works there and by the time he retired which
was maybe two three four years later. He owned three of them already. So he thought he owned 3 when he owned 3 by the time he retired. Okay, so he obviously like the business model picked Wendy's because he worked there thought the culture was good thought he could, you know, start buying up different franchises. So he got three of them within the next we'll just, you know, do the fast track version 20 years the next 20 years. He owned like a hundred fifty Wendy's and like a hundred twenty Chili's. All right, so he was like the magic
she was like yeah Magic Johnson of his
age base.
Yeah, he's all over Wisconsin Illinois is conduct like all over the place. He's buying a fast food restaurants. So he owns a bunch of um, he's worth a few hundred million dollars. He's got you know his kids or work in the business with him and everything like that. He gets approached by Coca-Cola to do a friendlier not friendly now friendly friendly friendly. So he had always I guess the story was at some point. He always loved the brand. I don't know if as a kid or as a player what not, but he was always fascinated with their branding and their storytelling and everything with a Coca-Cola with Coca-Cola. So when he
Has approached I think there was some combination of Coca-Cola knew he'd be interested and he kind of wanted to get out of the fast food business a little bit. He owned other restaurants like local restaurants, but part of the deal was with Coca-Cola. He had to sell his fast food chains. So so
he sold off the fast food chains like 200 300 fast food sold the most. Yeah.
Okay, what'd he get and they just pay him so no, so he didn't tell them the Coca-Cola. He just he sold them to whoever right? Okay. Now he sold them and Coca-Cola named him made him the exclusive they have bottling.
Distribution contracts right with all these different companies and they named his company Heartland the exclusive bottler and distributor of Coca-Cola in like, you know, three or four or five
states and like that may not sound like a lot but like Coco is huge right and wait, like when was this
this was want to say 2011?
Okay. So the last decade yeah, he got the exclusive rights to Coca-Cola
Bottling and distribution in multiple States multiple states are like, you know, at least like portions at large portions of State.
It's right. So the
maps kind of get to the punchline. How much is he worth now?
600 million, at least that was like two three years ago. They valued it at 600. Really the best part is like I don't know. I don't know if other people watch the interviews. I put in the thing the guy is like insanely humble. Like he you watch interviews. He's like, I'm just on the least important guy in the entire building, you know, all the workers the ones that make it run like he's a great guy and he still lives in so he wait play basketball Louisville still lives in the area contributes to the university. Just a great guy.
Before I forget you can subscribe to the email. What's the URL read huddle
up.com read huddle up. Doc. You guys see how I pretend like, I didn't know I got no that's that's it read
huddle up.com. Alright next story is there's two brothers who basically did nothing but made this one first violence of dollars of is the first five first viral one is the one I got 20,000 favorite song two
weeks until 11:00, but who's counting
11 you are all right. So what is this story just every night.
Joseph sometimes I tell I refresh refresh sometimes I text him in the morning on Mike's that check was that I had was sobs and a 20 tells me immediately we'll get we'll get to where is it? That's because that's because I'm up. Yeah, we'll get to where you're going. But what about these two brothers and a ba
Ozzy and Daniel Selma. So they were there two brothers. They own an embroidery company, right? So they had some money to start with but they wanted to own a basketball team and they were actually pretty smart in the in the
Fact that they they knew that the or they had a feeling that the ABA in the NBA were eventually going to merge in some capacity. So they end up buying an ABA team. I want to say for like a million dollars, right and it was located somewhere else if they moved to st. Louis and within I like one to two years the NBA decided like, you know, they'd be a had some good players in NBA had some good players. They wanted to merge the two leagues like decrease competition increase, you know viewership for the NBA was a bigger League at the time. It was kind of a no-brainer for the ABA and majority of the
the owners were under the impression that they wanted to join the ABA, right? So the NBA decides to do that, but the catch is only for out of like the 7 teams can join right so and they pick the teams. So the St. Louis is left out, right? They have no opportunity to join the to join the NBA so they got to take a deal of some
sort. Right and what about the other two of
the three? So so one of the team's the 15 will call it was went bankrupt right after the last season, so they're just there guys. So now we're down to six teams down to six teams. So the
One of the other two teams now accepted a payout of a million dollars cash.
Okay, so they take a million dollars cash, maybe
two million it was you know a
single digit Millie single-digit million small amount. They take that they just run
flat take the cash done. Okay. So some of the brothers are like there what I read is like they're super pissed off still that they're not, you know joining the NBA so they and their lawyer decide not to take the 123 million dollar deal. They negotiate a combination of cash and meteorites future media.
A rights. Okay. And so they ate eight
years is this isn't like the 70s?
Yeah, like early on before the NBA exploded really right like like maybe early 70s, right? Okay. So the NBA like before magic before bird-like all that right before the 80s whole like explosion and keep in mind the NBA wasn't even on the playoffs weren't even on TV at the time.
Right? So like an egg still bought the media room. Well, that's a that's what they got. Give
it they got one seventh of what all the other teams would have got right and their thinking was there were set we were
There was seven teams ACA and they they negotiated
1/7 of each of the four teams that went there meteorites.
Okay. So there's four teams that go to the NBA and they said hey you owe is 1/7 of whatever meteorites you forget. Yeah. Okay. They're thinking
was right. There are seven teams. They're one of the seven they deserve a seventh of whatever each of you guys are getting because you're going to the league were not right? Okay,
so so it's actually a pretty small amount.
Yeah. I mean you was thinking right well and at the time the other teams agreed to it because it best ball wasn't really on TV, right?
It was but it wasn't the playoffs weren't big. Like if anything they were on it like eleven o'clock twelve but no one's watching right? It's not what it was. The best players weren't in the league yet all that kind of stuff and they still got some cash. They still got some cash. I want to say like a million bucks or something like that. It was basically like half of whatever the other team you got it, right. So but we're talking about one, you know two million dollars at the most so they got some cash and then they got the meteorites the best part about the deal those meteorites were
perpetuity. Right? So I that's wild so they still had the meteorites up to a couple of
Years ago. Yeah
up until I want to say like 2015 something like that. Alright and how
much money do they make between that when they sign this deal in 2015
like 300 million 300 500 million five hundred so they end up settling it. I think it's 500 million. Yeah, but they end up settling it right?
Yes. Okay, but harm but so from the time they sign this contract they get let's say 500 million. Yeah,
and then in 2015 the NBA comes in and says what yeah. We're about a broker new deal with the
Network's we want out base and basics.
Before and basically you're not coming with us.
Yeah. Well, I mean, yeah, the the contract had been tried to break been broken like 10 times at this point. So the other interesting part is the lawyer he it's an ironclad contract. They couldn't get out of it. This guy got 10% of the deal. Okay, but over hon,
but yeah, so 10% isn't a 500 million. It ends up being a of 800 million
of 800 because they gave him an extra 300 million to get out of the contract immediately. So
basically these are going on there's negotiate the perpetuity 1/7 of these.
For NBA teams meteorites. It ends up they make 500 million dollars through 2015 and be a comes up and says dude you guys gotta stop. We'll pay you $300 to go away.
Yeah, they agree,
which is a total of eight hundred million dollars that what you're saying that the lawyer who negotiated all this and created the contract. I paid
10% of everything the whole deal.
So the brothers
split 90 they he's got 45, I assume right they split 90 and then the lawyer got
10%
That's crazy. But I mean so you're not talked about this like the lawyer kind of deserves. Oh, I think he deserves a good amount of money. I mean it is what it is. They tried to break the contract multiple times and
break it in there. He did a good job, like think about it. Imagine if they broke it right? Like they would have paid him anything. He wanted to get that kind of contract good. Right? So the guys got plenty of money though, all three of yeah, that's Wiles while in perpetuity in perpetuity. Whoever from the NBA brokered that deal said idiot. Yeah. Well the worst part way it's with the
teams, right? So like the teams were the ones paying them
all like the all the teams don't owe him money. It's only those two it wasn't the lie. So na is like the
Spurs like a few
like 4 teams. They just pay them every year. So this seems like damn we gotta get
added and
Adam Silver is Commissioners. Like are you guys like what the hell you guys maybe it's yeah. Come on. I've been trying to get it for 10 years. Do you think Adam Silver like called The Brothers was like look man, like will
go for sure. You're like but like box seats. Well, I think what happened was I don't know this to be I guess true to some extent but the rumor
That one of the brothers got sick and was like I wanted to get out of it a little bit and what that you know 800 million turn off at that point. Right? So like it's hot. Yeah. Alright next story Joe Borough to Borough.
We're not going to say his name his nickname on here with Joe Burrows the man obvious for obvious reasons. Tell us a story about Joe Borough that you tweeted and
everyone. So yeah, this wasn't even an article, right? This is just like this is what's going on with the NCAA, right? And I'm sure a lot of
The people that follow me on Twitter and know my feelings about kind of the NCAA you
are you big time enough now to say like no, I'm just saying like wonderful these people probably
don't but like you
should but it was the Twitter account a Joe probably oughta look in the camera. Just let him know.
Yes, I tweeted the other day and I'm like the worst part about this whole thing that I think some people aren't really thinking about right is like the opportunity that one year can have on
Slayer so, my whole thing was joking Joe burrow last year going into the year. If you look at mock drafts from that time or whatever like the scouts will tell you all those guys. He was projected a sixth-round pick
like just well, but explain why he was six round pick in terms of where he was coming from switching schools. So
he went to Ohio State right? He was behind Tory multiple guys that started in front of them. He lost out on the starting job again. So he wanted to transfer heat transferred LSU and his first year at LSU. He was like decent right like he was he was not great at the beginning of the year.
Are they switch offensive coordinators who was good at the end? Right? So like a decent year, but people didn't really know what to expect. He's not like he wasn't like some big arm type Talent get right. So six round pick six round picks are like on a quarterback. That's like a flyer right? Like, you know, I mean
like a Tom Brady or Complete bus, right? Well, he's an outlier I'm saying it's a
flyer. Yeah, so like 'hey, you know at
that point 199th, which is the six round
my math got my my point of the Tweet was right. The first I picked the guy that was picked first in the
Frown, right. So Ivory, I think it's you know, pick 180 or something or whatever it was. He was picked first of the six round his contract this year. He got 200k guaranteed, right? So he gets a couple million over like four years, but the only guaranteed money is $200,000. He could be cut whatever and he that's all. Yeah, the guy
who actually went first in the sixth round first in this year
six round. That's what kind of got so my whole thing was right, like jobber last year probably less right because of the contracts going up. Mostly every year it would have made roughly $200,000 guarantee it right.
If he
didn't play this season and had gone where there's the season
was canceled if he went out early whatever right like if he would have got drafted last year at the current mock draft position. He was supposed to be
instead. He was the national championship rings. That's a change. Can Heisman smoking cigars Iseman. Yeah. He's or the White House doing dance. So I possibly like the best season of any
college player ever like, you know, just lights it up, right? That's what happens. He gets pick
first. Like he just gets picked first. So he goes from six the first he goes from 6 to round six round to first
overall.
And so what's the difference in money
he made over slightly over 30 million guaranteed his holga. His whole contract is it's like 30 million and it's all guarantee the entire contracts here and okay.
So let's go said numbers basically the difference between being a sixth-round pick like the scouts thought it would be making 200,000 guaranteed to he makes 30 plus million dollars guaranteed by being the first overall pick. Yeah. So what's your point in? The story
point is one year can change your life, right? I mean, okay Tonto near I'm just saying.
Well, yeah, I mean, I don't want to you know,
No, I want even crying out there anything but yeah, but neural but in so I agree. We're can change your life and the best part. Is it do we know if the story about Joe Burrows dad was true or not II don't I don't there's a rumor. We're in a club. I don't think that's true. But I've heard it enough to where it's kind of like if it's not true. It's a great room. Yeah. The rumor is that Joe Burrows. Dad is one of two people who went and bought is it he bought he
bet he like bet on him to win the Heisman right or something like
that. Yeah.
Borough was going to win the Heisman and the payout was like obnoxious. It was a mass house until 1:00 or so, like some crazy. There's like a the rumors there was a
ticket floating around or something and people started claiming that it was his dad and there was only two people that betted and one was his dad because who else would be crazy enough to bet that right? Like
we don't know. We don't know. We don't know if it's
true or not. But all right, but your point was about the NCAA season and today a season. Yeah, what about it? Well there can't like it looks like it's going to be cancelled at least in some capacity. Right? So these players that could do something like Joe burrow.
Right a sixth-round pick somebody light source would improve their stock every some guys may fall but a guy like Borough who improved his like he's an extreme example, obviously, but there's guys that will do that. Right some guys that go from second round first round third round of effort. Whatever right guys improve their shot guys fall, but the guys the point is they don't have a chance this year. Right? Like there's they don't have a chance so Borough one year that he of college football literally changed his life forever and he said it right he admitted it and so did Coach. Oh and I'll buy love coach. Oh, by the way, I know you
do, right? Yeah. We talked about it for a sec. Yeah we can talk about
So for those that have yeah, I wanna real
quick. He saw a quote from him. Right? Did I might share this with you? So someone asked him like about playing with the covid-19 going around or whatever and in just like this just
shows you coach. Oh, right. What's his name? Coach ordre over John? Yeah, and he's a for those who don't know. This is important for the story. He is a barrel-chested old school football coach with the deepest.
Most southern Louisiana Kate sounds like he
has strep throat like all right here
if you just listen to one interview, you won't regret it. Don't go tog. That's basically how he sounds yeah. All right. So what does he say when they ask about planning covid-19
something something along? I don't want to butcher the whole quote but something's short and sweet like call it call us at midnight will play in a pasture
in Louisiana.
Not my boy has become a strap it up playing the past in the past go to the other dreams
type stuff. Right and
I just like how he ends every interview with the Tigers though targets today every single interview. It's under that's literally how we talk. Yeah was go out and pass the strapping up and go Tigers. Yeah. I mean like you remember the video of him running the place of video. So there's a video of kocho some it's like a It's gotta be like a frat boy or something in LSU or in Louisiana. Yeah. He's leaning out his window and he's
according and kocho is running with athletic shorts on sneakers. And if you got a shirt off and his shirts tucked in like the waistband. Yeah sure time and he's basically shuffling he's not even running. He's basically just it's like as if kocho had run 37 miles and was just trying to keep one foot in front of the other and he was just running her, you know running by and they were just like beasts to be fair. We don't know how far he ran. We don't know how far I ran but I doubt it was 36 months is what hot as hell house. We had did we're talking Louise.
Yeah, yeah summer and somebody was like I saw he was drenched. Like I saw mean that was like you can't keep this boy from a from a gumbo kocho after eating crawfish something like that. Yeah. Hi. So long story short is the NCAA football season do we think is going to be completely
cancelled. I'd you know, I I've been saying on online that I think it is like I
don't I don't see we know what leagues have
canceled. Yeah Big Ten and the Pac-12 along with
some Independent Schools in the Mountain West and a few a few smaller comment
about the SEC there. They want fans who's at the South Carolina, South
Carolina. Yay, Ray Tanner the ad their athletic director. He said he thinks they can have 20,000 fans in
the stand. But yes, he seemed to me is just like on a completely different level. It's like yes, he's like man y'all don't play real football. Yeah, they all have
a conference that we're not only gonna play. We're not fans, right?
Go
Tigers. Yeah,
we'll see I mean same thing with the Cowboys Like Jerry Jones says that they're having fans. It's like Jerry Jones is crazy. Yeah, I mean,
whatever. All right, so do we if the NCAA season is cancelled then they're just going to try to plant in the spring. Yeah. So there's been a few
proposals around like, you know, the Purdue coach came out with one like some guys want to play in a game season. So basically they want to play like a mini season and try to squeeze it in from whether it's January.
Or early February like a two to three month season before the NFL draft, but do you think that's going to I don't know right like my issue is that a lot of the best players probably won't play right? So like you're probably going to get some version of a water down. See ya. Can you tell a
story about that and NFL guys who could opt out and get paid more money, but none of them knew
about it. Yeah, so they changed it unfortunately. Okay take what a one point at one point. There was there is a stipend available. So a hundred fifty K the the NFL was offering
Any player who opted out based on covid concern based on covid concerns? So if you said I don't feel comfortable. I have pre-existing whatever it was. You could opt out
and if you were Tom Brady or you were a no-name you were eligible for a hundred fifty thousand price for everyone. Yeah. Okay. And so your argument was I was like if you're an undrafted free agent opt out right now. So basically if you didn't get drafted in the draft, yeah, and you think you might get caught you should opt out immediately and take 250 K and then just come back next year. Yeah. So the
argument right is like these
Guys are long shots. Anyways, right like long shots, like some of them make the team some are like in some capacity injured reserve whatever like some of them make the team but this year there's no preseason. There's no there's barely any there's like eight padded practices, right? So like training camp shortened conditions are different, like people are incentivized to keep veterans that know either their system or been around the league know what the deal is Right Chad Ochocinco would love these preseason AV bags. Like I barely got a practice all that, right? So yeah, but the point was
Right, like you're a long shot to do it. It doesn't cancel your dream of playing in the NFL. Right? It just like delays at a year. So you can still come back next year and play you're still with the same team or contracts reinstated, whatever your sign with previously but most of these guys are signed the average like some guys get whatever a hundred thousand dollar signing bonus, but the average because most of them get 0 is like 10K, so like most the average undrafted players get in like ten thousand dollars of assignment and that's all they're guaranteed. So once they get that if they're cut they get nothing, so do you want to take a hundred fifty K and sit out?
A year practice get another shot and get another shot. You still can play right? So that was that was my whole argument but the funny part is right like they changed it. So it's it's no longer like stipend to free money. We'll call it. It's a it's a loan on your
contract. So like if you don't play the next year, whatever you owe me back. Can you claim that? You're the one who found the loophole? I don't know guys were can we tell that don't say any names but there's somebody that you know, who knows an NFL
Undrafted free agent and there is a call and they were NFL players that were unaware
of this and we're like wait. Can I do that?
Like you calling agents? Like tell me the details I can call my agent right now. Yeah, it's like guys were
interested and you know, it's tough to tell like obviously the negotiations are fluid. You don't know like when the rule actually was discussed or changed or what not but that was the rule they changed it later on like a week or two later. So, you know, I'm not sure how many guys would have taken it but there's been
like 60 opt-outs or something like that. Yeah. You been hot on Twitter like you like you
No, like in NBA 2k back in the like like you could be like know they'd be like you hit two shots early, but he no, nope. He knows swyto the fire and everything. All right. Now who you stole that from me, but who's the craziest person who's DMG so far
danns me.
He keeps texting me like random people who
diem. I don't know. I mean, who's the one that's been
most shocking was it when Roosevelt
retweeted you I was pretty shocked about that. Yeah, because I like Ravel was like one of those guys that you like like I was grew up like reading about or whatever like everyone.
And has you know, whatever like you're not a one-time to he said he didn't know the story was like I didn't know this one and to be fair I
DM Tim or whatever but he retweeted and then IDM and I was like, you know chatted with him, but he responded like credit to him super nice guy and everything but the
one to surprise what was the story that you told and he and I think I deemed it too. And I was like, yeah Ravel look at this or something. He was I wrote that story 20 years old. I am I wrote this story 6,000 basketball on the syllabus story. Yeah, and then you when you Twitter, what was the one that he didn't
know that?
Viking us so the Vikings one's a good one. Okay. What's that one? Yeah and just real short the the GM. He negotiated a deal where he got 10% of all sweet Revenue
like in the in the ocean the Metrodome. Yeah, like luxury suites.
The box is ETC but he got it for all events, like like the University of Minnesota played football games their likings obviously did write down 10
percent of all box
Revenue in the stadium because they wouldn't get my raise know. So it was like the situation is weird, like Vikings fans even argue about it today like the guy basically
Like had a Stranglehold on the owner. Yeah. Well,
they don't have a lot to argue. But yeah, he was he was the GM he came in
like real hot. He got them to a Super Bowl they didn't win but like, you know, he had a lot of respect around the team. They wanted move stadiums. It was like kind of a power-play he tried to get them to move somewhere else the owner wanted them in the backers to move to a new stadium. So he negotiated as in like I'll keep you guys he was named like the CEO of the the construction company
that that that like develop the stadium so, I don't know how he got that but like this also wasn't known like he was there was like a lawsuit
going
Roundabouts like ownership of the team and different percentages of What Not and it came out then so like no
one even knew about that is so he made him make a couple million
bucks. Yeah Andrew this whole. Yeah, so they try to get out of it. Obviously also he was getting like like to 3 million bucks a year and then towards the end. It was like 12 million bucks a
year. So he got he made
some good money a couple maybe a couple people he made
more money from the box sales or from being CEO the construction of I
don't know how he got that. I mean that
was probably part of the scheme, but that's absurd ISO and reveled didn't know that story. So when he retweeted it, yeah, he retweeted
was like I didn't know this.
Nerd at school people get daring with a hard time. He's actually a good guy. He's good.
Yeah, we're fans. Alright,
so he saw him who else who else has been crazy.
I don't know. I've been like Avis to know he followed me
which was cool with it. He retweeted
anything now he can retweet it. What's up man? Torrey Smith, you know, yeah, you know amazing football player. He retweeted one. It was delayed over dellavedova followed followed. Yeah. I don't know. I will you up
here from ESPN
NBC Fox. Yeah.
Bunch of reporters in Suffolk. Yeah, do you think that they're going to start thinking that you're doing your you're
doing their job for them and they're just going to repurposing it. I don't know. You gotta say there's a difference right? I'm not
trying to like I would say like break stories. Right? Like I'm not confirming. So what are you trying to do long
provide cool content go viral. This is
a partner, you know, I
mean, so is it fair to say that dare?
Avel is trying to provide facts and information reported Revell does is and you're trying to go viral? Yeah, it's like different but ravel's cool because he does like a little bit of both right like he's got
like a little bit of he literally
created like the whole analysis of business and sports behind or business and money behind ya and people see him as
like Ravel, you know, I mean not like a network or some something like that. Yeah, that's fine.
All right. Last one I want to talk about is Le bron. Bron.
What a what was the thing you tweeted about him.
You're going viral right like
Like right now, I kind of want to check the
phone. He's gone viral. Yeah LeBron as part of a deal with he did like some deal with the marketing arm of Fenway Sports Group who owns the Red Sox and Liverpool and and a few other sports teams and instead of a cash payment. They owed him like six and a half million dollars and instead of a cash payment. He took they just bought Liverpool Liverpool at the time was undervalued and whatnot. They weren't very good at the time and he got like two percent of the team for the six and a half million instead, right so they were like it.
Of
cash will just give you an equity percentage in this team. Right yours
is when Beyonce took the equity and Uber rather than
took the cash for the same Chris for the car to write and to be worth 200 million dollars. Yeah, so she killed it and that's where it's probably the pay me inequity signed basically and was planted tweeted at you. She did she got a lot of likes to all
right. So what
LeBron so he got it for like six and a half million Wells
that are free but at the Odom six and a half,
well, he didn't get for free. They owed him six and a half million, right? Yes. He didn't put any money he put any money they owed him money.
Equity yeah, they all the money and instead of getting cash. He was like give me the equity so they game Equity think that he liked him up and was like, you'll pay me an equity people online are like, oh his business partners did that like he didn't I'm like I don't harder is real. Yeah, that's like you don't think LeBron signed off on it to somebody like
Steve and he said it's like
six half million bucks a lot of money. I don't care who you are. Right like it's not mine. So he got that billion dollar Nike deal though. I don't care. So I know I'm just saying you'd always 6 and 1/2 million. No. Yeah, so whatever he he.
The DL it's worth 45 million. Now pretty good investment. That's nine years later 7x almost 7 x + 10 years 9 years like that. Yeah, that's not bad at all for a saw and he owns part of Liverpool. Right and people are like so he's been to a couple games now Nikes their sponsor. So you were as a jersey around every so he's got a good thing going with them. What do you think that Drake got paid by Nike to do his recent music video in the Nike Warehouse? I don't know. I just see the video of him running routes.
Yeah.
People said Eli Apple could have covered you. That's not true.
Is that was atrocious? Yes, pretty bad. It looks like when you're drunk at a summer beach party and you're like your friends like yo go long on the beach and you're trying to run in sand. You can't really get your legs moving. That's basically what it looks like. He gave like a head shake all night, like body didn't move like the hips nothing move. Just the head. You ain't Foolin nobody the cameraman didn't even move is bad. It's funny that shadow Drake All right. So what's the point with LeBron basically just like investor
athletes. Yeah. I mean, I think it's like, you know,
An investor athlete or athlete investor who that's a good one. Yeah. I think it used to be probably athlete investor, right? They used to just do like, you know, one of the articles I wrote that that went that did pretty well was like athletes are transitioning from being more like, you know doing like traditional brand marketing deals are brand Partnerships where they just received their typical, you know fee for marketing the product sponsoring the product tweeting it out. Whatever right? / do you know sponsoring
it you get him politically, correct you says with it did pretty well.
Viral did go viral. Yeah, you gotta be
humble. Sometimes will you're still learning? All
right. So what else so like the whole
thing is athletes are transitioning. They're getting smarter. They're realizing that like the equity and things are actually what's going to pay off right like which is a no-brainer at this point. So yeah LeBron got equity in the deal, it had massive upside. So right like he may be able to do a VC dealer and you invest of or you know, some type of deal like that where he can put in a couple million bucks and get a similar return, but that's kind of
Of you know far and few in between like those boys are always right? Yeah. Well that worked. Right? What was that story? So well, so the coolest part about that's where I don't know all the numbers about like valuation today, but he's supposedly it's made a couple hundred million dollars. He owns I want to say like 10 percent of Blaze Pizza narrow,
but the story was he had a he had a deal with McDonald's
and endorsement typical endorsement deal. I don't know what they how much I don't know a hundred million. Yeah. I mean it was like a multi-year deal a lot of money a lot of money. They owed mm. Whatever over multiple years and Maverick Carter shout out Maverick Carter was like
Got dude, there's this chain Blaze Pizza. That's like
good. It was like, I don't know that first. It was like this a great like deal
but it was like dude this chains good like it's like legit Pizza. It's good. It's gonna like pop off Maverick Carter's very smart. Ye smart and and that's a good guy to surround yourself with let's all like whatever and happens to be his best friend happens to be as well. Yeah and like a lot of as he put in the work right like he had and what do you have an internship at Nike right? Like
yeah, it wasn't like. Oh, I just wanna like be on the payroll like anybody who comes at Maverick Carter Romeo
So Paul Rich Paul James all those dudes they all know what they're talking about and all the haters on Twitter
can shut stupid. Yes.
So so he gets rid of the McDonald's.
And so yeah, I don't know if you had a year left or whatever, but they wanted to like renew basically and and Maverick Carter was like dude, we should check out this place pizza Equity opportunity instead. So like there's an opportunity to buy in you can own 10% of the deal. They only have one or two restaurants right now, but like they're looking to expand. I think we can aggressively like goes without California's.
So I want to sit like stories like LeBron went to UC Santa Barbara something in tried. It was like yo,
he's ice cream
pizza like this. Yeah, it's real and so they ditched McDonald's who at the time LeBron tells a story like What's that show kneading dough or whatever he does. There's like a kneading dough is like thing Maverick Carter produced. That was it's like all these different athletes go and they'll talk about like different Financial stories what their best investments were what their stupid as you know, like different things like that. They just
Put on like Draymond Green was on their LeBron like all these best ballplayers. So he said on kneading dough that he was like scared at first because he was not scared. That maybe is the right word, but he was like, I'm giving up, you know, 10 20 30 million every year with McDonald's to do to put my money into something that I don't know anything really about so like let's research a little bit. Let's figure out what the opportunity is and the story is Right. Eventually they do it. They get 10% It's worth a couple hundred million dollars now, right so good deal great deal. Yeah. He's like 10
texts. You think Maverick Carter's put his own money in
I'm sure.
You got something. Yeah, yo shout-out bad. Yeah, I'm sure I mean to be fair he just to be very deserve. It's in the layers work. But now the whole idea is there's athletes now trying to start
companies as well. Yeah. So how does that work? What is it LeBron who he did one with ladder? Right? So he was like Arnold Schwarzenegger Cindy Crawford, Lindsey Vonn
as Arnold Schwarzenegger LeBron, Lindsey
Vonn. And who would you say Cindy Crawford? Oh Cindy Crawford. Alright, so those
four came
together. Yeah. There's a couple of like, you know,
No, he funds or whatever but like yeah, they're the majority Equity holders want to say right and they created ladder which is a you know, health and nutrition wellness company. Okay, they do like protein powders energy drink stuff like that. Right and there they basically were like LeBrons whole thing was he claims right that he was as an athlete with after games didn't have the right protein powders or something always had his trainer said something was always in one that he couldn't have or whatever. She was like, let's just create our own and it's supposed to be like the cleanest healthiest product on the market and what they did is basically
Like let's let's develop this product. Let's push it out through our social channels, right like drive all the costs down for us and see how much we can sell them will be majority Equity holder. So I don't know if LeBron Owens like
25% or 20 or whatever, but
he owns like a decent steak for not putting in. I'm sure too much money, right? I feel like that's what every athletes going to do the feature event or try to eventually probably right. It's just
go finally. Okay. That's a great entrepreneur.
I got here's my ID. I have I have a massive audience. I can just push the product
through there, right? Yeah. It's kind of like a no-brainer, but I want to own
majority of yeah, our Center was thing.
About it. Right? So like the example I used in the article was Pat Mahomes who has done extremely. Well, especially over the past like six months right? Like he's yeah, he's
killing it at home says money falling out of his ears his pockets. Literally when he walked on the street money just laying on the floor
behind him. The guy I read an interview. He's like they're like what have you bought since you got, you know your five hundred million dollar contract. He was like nothing really like nothing and then the next day came out he bought into the Kansas City
Royals. I was like partying days. I just bought some equity and I'll be team
Which is cool, right? Because he you know, he plays there whatever so he's gonna be there for a while but it's different because the deal he got with bio steal another Nutrition Company. He you know, everyone was like applauding him because he got some Equity but how much do you think he got right like 124 so like right like a couple percentage points, not much like because there was Cash involved there's Equity. He's really just a spokesperson or a sponsor right? He's a great face for it, but he's not going to make like a killing off it. You know what I mean? Like you got to get a larger percent to do that and those the athletes can do that through
Social channels and push it and everything and that makes sense. Yeah. All right. So what's next for huddle up huddle up. Keep going viral.
Keep going. Wow, that's you wake up and you're like you how do I go viral
today? Yeah, you know, you got to craft a tweets, right? No. No, it's just it's just putting out good content, right like some people stuff that isn't like in the mainstream news all the time, like cool investment deals different things going on stuff like that. Alright, so we're here at the end of week five. Yeah, you're at twenty
thousand Twitter followers 20th on viral.
Titans with thousands of favorites like sort of the hell they're called on
Twitter. Yeah, you got thousands of emails subscribers
where you going to be in
week 10 double right? Like that's it. It's not how it works. You just throw you ever heard of exponential
growth like not like that. Like viral means you don't just double in double the time.
Yeah. Well like the one that got 40,000 if I keep doing
that that was legit. Like how many Impressions have you done on
Twitter? Am I allowed to say that? Yeah a month how many
A month like 26 million, right
and I started out the month with no
followers. No father's 26 million. Now, I got 20 that was not bad. It's not bad. It's
can you get to a hundred thousand by the
end of the year?
We'll say
thank you going viral. Is that scare? You scared of that? No, I'm not saying this is like halfway through August. So you want it you got September October November December. So you have four and a half
months. Yeah. Yeah. I mean if Poss thousand followers as possible, that's a big goal obviously,
but it's like 20,000 a month. It's only to replicate what you've done is I was thinking 50,000 by Christmas 50,000. Why are your goals so small
I gotta get bigger
goals a little bigger. He's the numbers guy. I mean if you're gonna go viral,
Viral then this virus. Let's go viral. All right, guys, let's get shouldn't you be more likely that you go viral as you get more followers.
That's how it works. Yeah, maybe I think you're the Twitter guy. Well technically depends on how many of your followers engage with the content well and bigger pool and a
smaller percentage than actually they could suppress the copy
engagements good. I'm just saying, all right, 20,000 followers getting that many and so in five weeks where we at,
they're going all people going to hold us
accountable five weeks what you're coming back on the show. Oh, yeah. We're
Double it you're going to double in five weeks now. Yeah, we've been going for five weeks. So we got five more to
double. All right. So you're going to come when you come back in five weeks. You're going to have 40,000 followers on Twitter. We put some fun.
Yeah, let's do that. All right, let's do that. Follow me. I'll
follow me on Twitter at Joe. Pop out. Everyone helps are you let's do it. Are you are you making for followers? I'm just saying.
In forty forty thousand. That's no joke. All right, so far in five weeks you're coming back with 40,000 followers. Yeah. If you do I'll let you do the intro. If you don't I'm going Bang Yeah, you can look at and I get a whole the Enduro. I hate to ask the question. You can do everything cool. But if you don't come back with 40,000 followers, I'm telling the story. No - yeah, I don't know what story you guys just saw his reaction is fantastic. It's the best story ever. I mean, it's good. Yeah, it's good. So now there's pressure.
Yeah, I got to get
40K. I had to give him five weeks you're coming back. We got 40,000 followers. You do the intro you could ask whatever what and what point did Like Houses storytelling gonna go if I don't get it like right off the bat. Oh, yeah. We're just gonna open up open up with that and we're just going back. Listen. Let me tell you guys
a story that might be good enough to do lives.
I got my YouTube and everything. All right, where can people find more about huddle
up read huddle up.com where you can sign up Twitter, obviously, we
look I know you're new to the viral stuff.
Have this on top and I read all of the cam is great where you can sign up Twitter. I need 40,000 followers. Uh, maybe I should have started with that a
Joe probably on oh, all right, right. How do you spell pump Lyon Co MP L. I am L. I know they're only used to the pop out of that. But
just add on the LI ano. You should just make it at Joe Papp
this not it's not available. Who
has that? Someone's God. Damn it. I don't know. We got a cousin named Joe. Maybe
he's I'll know it has been tweeted that in years. If anyone could help get that that I will
Do something figure that out. All
right. So at Joe Papp lie, I don't want to let her go follow me media. I need the 20,000 or literally gonna get embarrassed. All right, Rihanna up.com it he'll up.com any other places you want to send people and if you want
to go to the Instagram, but
now it's not necessary that your Instagram game is weak compared to Twitter. What's your game? Like on Instagram bot is post photos of me and played everyone loves when I put
poison in the food. Yeah. Well Pauline is famous. Yeah, so it's fine.
Yeah Joe's trying to go viral plane is over here just like she does is walked outside my apartment.
Yeah, it's easy. I breathe today. You were like, oh, she's so nice people read miter. Joseph's Twitter notifications of people are little yelling and screaming each other about like socialism and all kinds of crazy stuff people in plan as are just like I love this
content that Twitter account. All right, two
questions and then you get to ask me one to end it you to ask
one. Yeah. Well shit that you've listened before. Yeah favorite book most important book well,
Come on, dude. Let's chat and allow us change it. I don't know if it's the most important. All right, but since we're talking Sports, I'll give a Sports 1 the score takes care of itself. But Bill Walsh. Did you read the whole book read the whole book?
I saw you reading on the plane. Oh, I read the whole book and it's easier to read a little while, but it's a good read. No, it's cool. It's he
took over the 49ers. He's legendary Right like it goes through his whole process of changing the organization like super
All these my favorite part of the book is when he walks in his you read. Yeah of cool.
It's so easy. You read it. So, of course, I read it,
please I probably showed it to you. You did give it to
me I had on. Oh, yeah, I gave you my book. Yeah, when you fall asleep, I read the book I we were going to it. Nothing is on the way back from Amsterdam. I read it, you know in one sitting flass is when he's like he shows up and so we don't have like their tie on or
something. You know, he's super detail.
He's like yo, you're gonna put the tie on and they're like, what do you mean no one's coming in the office today. He goes. No we Wear Ties
here. Yeah. No he so wanted.
Of the things I remember is he was like he had the receptionist he gave them like detailed instructions about how they had to answer the phone how they had to communicate like voice messages everything like that's how detail he was he and his whole thing was like if everything is not perfect like we're not going to be perfect. Right? So score takes care of itself. Yeah Square takes care of yourself. All right aliens believer or not. Yeah why I'd like I thought that I
don't even know if you can do that question anymore, right? Like number
was UFOs, right? Okay, but what has that to do with aliens aliens are real do y you
think we're trying to go?
Mars like like musk is spending billions of dollars trying to go to
Mars. So to colonize but like there's aliens somewhere dude. Do you think they're on Mars? Probably they're probably gonna be hanging out of there when we get there.
What do you think? Yeah, I mean there might be there might
be think they're on Mars. Where do you think
they are? I actually think that
I think they're here. No,
but isn't there been like encounters with aliens? I don't know why people claim they have like most UFO know people claim. I think Chuck person
claims that they met at a racy people. Could I tell crazy story real quick? Hell is here. I'll before we recorded this plane and I went to dinner. So we were
walking in New
York east side. Thanks for the invite Midtown Manhattan.
His girlfriend's gone. So, you know, he didn't close all Malone. Yeah, he's home alone. Like Macaulay Culkin without the shenanigan it and so we're sitting there outside because you got to do outdoor dining in New York because Andrew Cuomo and Bill de Blasio or idiots. So we're sitting outside and all of a
sudden the guy walks by and you know,
when you live in New York, you pretty much can quickly tell like walk to the other side of the sidewalk or you're good when people pass by the get like a pretty good radar this guy was like,
You're probably okay. But you know,
maybe just keep your eye up
because he was definitely homeless, he definitely had showered in a while. He was walking and he had his hand out kind of out in front of them and sitting on his hand in his hand was a piece of bread and sitting on his hand. No lie was a pigeon dude. So he walks by right I'm like, he was like tweaking a little bit like it looked like I don't know if he was on drugs or not. But like he kind of looked like he was you know, a little jittery whatever and so he walks across
Across what kind of walking away from us and I'd sit implicitly that guy and so we finish our food pay whatever get up go to walk back and as we walk back a block away, I see him and he's sitting on the corner on Mike cardboard or whatever right here and I swear to God he's sitting there. He's got two pigeons one on each hand. I said this dude is literally the pigeon whisper like never home alone in my life was this dude had a pigeon on each hand.
Were chilling and they weren't even to happens when you feed them. They were just like just hanging and he looked at me and kind of gave me this like grin and I aim a you're cool with me dude. Just leave me alone. I'll leave you
alone. So Ty you get the invite Nick, right? Is it my turn? You know what? Yeah, you stupid question. Now. This isn't a stupid question at all. It's a cool question actually. All right, you can't claim your own questions cool. Well, we'll see what everyone else thinks. It's stupid question. If you could have any one person on this podcast that hasn't already been on here. Who would it be and why?
Why would have said you but now that you've been on I gotta pick
somebody else? No, it can't be related to either Trump trump.
Just just like it's from other long. It's Ramon. No. Listen, if Trump came on. I wouldn't ask him a single question about politics. I would ask them every question that people really have. Yeah, like what like I was started out with like Yo, dude how much money you got second question would be like yo, dude. What's up with all the gold everywhere? Like you got just got like gold on the floor. Like what's up with that?
That I
would at you. I'm not going to be there. But like if I was I would ask him. What's up with Trump steaks. Yeah,
some that Trump steaks. I'd ask about that. Next question would be like Yo, dude your hair real or what's going on up there? Yeah be like fit like, all right. So there's plenty of questions. Yeah. I got these off the top of my head if it's not about politics, like another question I would have is like dude. Why why do they give you such a hard time about your hair flopping in the wind and saying that your orange like what's that? How'd you get orange? Right like like I would just ask him all the question that people really want to know.
And I feel like if you went into the interview and he knew that it was like kind of joking around or whatever. Yeah, he would actually answer
them. Yeah. Well you saw I mean you're seeing the
Joker you're seeing Joe curtain on a CNBC people used to get him a hard time say to pay. Yeah. And so one day they said I'm going to cheat. He's he's dude. He's all time until the Joker is the be he's all time. They sat him down in a chair. They brought out a leaf blower out of put on glasses. I swear to God other he's tweeted a video before I think I've seen the picture and he hears like blown everywhere and I gotta leave.
Blowing up there to prove that it's real hair and he literally like trolls. I've seen them.
I just love how he goes back on Twitter like he don't care.
Yeah, they were like, they were chirping but got you and your fake hair and he just weeks the video at them of literally a leaf blower. It's a big link guy. You just throws the links bag like not even though he's like, I don't have time for words, like just links. Here's little bags. I'll talk great. So yeah, so Trump would be number one maintenance great for
would be that would be a greater.
I don't give a shit about the politics stuff. It would seriously just be I want to talk to this guy.
About all the obnoxious like dude, come on. Well, you saw that with the towards some of the Twitter stuff like that. Like what goes through your head before you hit
tweet the the Barstool interview with him right like that, but that but that was
like it was in between right? We're still trying to be a little serious but he was he was
much more casual than I anticipated. I think or write like because I think he knew like a little bit will be like, but this guy's not really going to press me on anything crazy. Right? Like it was what
we were laid back. This would be like the most fluff in her bed. So I mean like he may be way more open and joking and all that so people would be mad about that. That's fine, but still
Like it would be more would watch though because you wouldn't be hilarious. Yeah to hear Trump have to defend why his skin is Orange right or like or have to defend something. I live right here. No and by the way,
like right or wrong not get we're gonna tack way just like hey, man, look
here. He the questions from the internet like you ever seen where they read the Mean Tweets. I got to want to do read Mean Tweets with them. I want to do like let me tweet out and see what questions do you have for me and take the absolute funniest questions. Yeah. What do you think about this? Because I actually would you
crowdsource questions.
That like that will be an all-time list. I feel like he would have hilarious answers to funny
questions. Yeah. Yeah. I agree
be like dude, like you know what I scar here. Like hey man,
how did you pick which bathroom you took a dump in at the White
House like stuff like that. You're gonna mean he was becoming a wild answers. It's a different one every day. So good. You never seen one so good. So clean. I read a little of.com go follow Joe at Joe pop them out.
He's only got to get $20,000 in five weeks or I am telling an absurd story about him. Just please help that literally Polina and Joe's girlfriend know this story. I told them I think somebody peed their pants in the car. It was so funny. I thought this story
was like did I this was like a like
young story? Like this was years ago. I thought this story was forgotten about I thought it was I one day I was sitting in the car didn't even know people knew about it. To be honest. I was sitting in the car and Joseph was chirping in the back.
And all of a sudden I said you better chill out man. You better chill out and he thought I was joking and also my whip this story I from when he was eight years old and literally the look on his face. He lost it. You better believe though if
we're coming up on that five weeks and I don't have anything close like I'm going to start thinking of stories to
I'm not coming here empty-handed like.com at Joe pappalardo on Twitter go follow him. Help him out, you know pity Falls those count those
count everyone. All
right. See you guys.
